To apply the philosophy of business management to run the sport, leisure, or tourism industry and to develop the globalized managing talents.
Four educational goals are further identified:
- To develop our students with humble, humane, and humorous attitudes and personality.
- To familiarize our students with the professional knowledge and competencies required in the sport industry, so they are capable to think, analyze, implement and to make decision.
- To establish an innovative education system by working closely with the practices, broadening our practical and theoretical experiences in the field to raise our competitiveness in the job market.
- To expand our international learning domain catching up the global trends in sport, leisure, and tourism.